As a member of The Tuna Route, you will be able to contact or re-direct members to a much larger network both inside and beyond the Route. Depending on who they are and what they seek, it’s almost certain the Route can help them connect for information, collaboration or business.
2. Product development
To complement, expand and/or improve existing products and services, The Tuna Route can directly assist tourism operators (and others) to develop new tourism products. This includes support for market assessment, targeting, nautical product development, off-season product development, innovation, diversification, integration in thematic packages and international collaboration.
3. Marketing and promotion
Some of the main benefits provided by The Tuna Route are those related to joint marketing and promotion, increasing international visibility for general and strategic segments. The Tuna Route aims to be promoted at international level by means of tourism fairs and attendance to other international events. All labeled products will be marketed through the Online Sales Platform, connected to other international sales tools and regional tourism promotion channels as well as the Tuna Route own social media and other communication channels.
4. Kit for operators
This is a basic kit with information and suggestions to better grasp interesting facts, destinations and products related to Bluefin tuna, including popular literature and audiovisual materials, scientific knowledge, recipes and activities to do while enjoying The Tuna Route. This is intended to help operators such as skippers, guides and hosts to better assist and entertain clients offering a wider and personalised approach to “tuna lore”.
5. Problem solving & technical assistance
All technical problems, especially those related to the use of the Common Sales Platform and member eligibility, will be dealt with as soon and as close to the person as possible. The Tuna Route and its members, including the Board of Advisors for Environmental and Economic Sustainability, can also supply with, or redirect towards, all sort of sources to get better informed about bluefin tuna, sustainable tourism and thematic routes.